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I Made $1.3 Million From a Single LinkedIn Submit | by Tom Fairey


Listed here are the teachings I discovered.

Photograph by Flickr from Pexels

This isn’t an exaggeration, this actually occurred. Let me offer you some context: The $1.3 million was an funding examine. The put up was a picture. The funding got here from somebody I’d by no means spoken to earlier than and had seen the put up and despatched me a DM. Since this occurred, I’ve had time to mirror on what made this attainable, and there are some distinct classes, which I’ll share on this story.

However first, slightly background. I run a startup (Stakester), we’re two years outdated, we’re in e-sports, so it’s a cool sector, and we’re experiencing some nice consumer development. I’ve simply over 7k connections on LinkedIn.

I wasn’t aiming to boost any cash at this stage; we’d simply closed a funding spherical. However we’re a startup, and the reality is we’re at all times elevating, simply possibly not formally. We’d dried up slightly on the eye so I wished to get seen.

I’d discovered a helpful lesson throughout our final funding spherical: that on the subject of getting cash, the chance for buyers to make a large return is every thing, so I wanted to seize their consideration with one thing that confirmed this.

With that in thoughts, right here have been the priorities;

  1. Present development.
  2. Present it’s taking place shortly.
  3. Get plenty of individuals to see it.
  4. Get plenty of the proper individuals to see it.

Right here’s how I did it:

  1. Decide a metric. Doesn’t actually matter which, so long as it’s significant and rising. Make this the spotlight of the put up. I made the picture a easy graph displaying a steep curve.
  2. Point out a timeframe within the put up that appears brief. The trick right here is to make use of a bigger time interval so it has a decrease quantity. So as an alternative of 4 weeks, 1 month. Half a 12 months, as an alternative of 6 months. It is because the reader will see the quantity, not the interval.
  3. Hold all the info on LinkedIn — for those who want a hyperlink, put it within the feedback. LinkedIn prioritizes posts that preserve individuals on the location. Additionally, add a related hashtag. TOP TIP: the image is prime actual property, however so is your first line, so make it attention-grabbing. Mine, “WARNING. HUGE BRAG BELOW,” was an invite to click on “learn extra.”
  4. That is the magic: When you add somebody right into a put up, as persons are usually well mannered, they are going to nearly actually Prefer it. This implies it’s going to present up on their feed. Due to this fact, tag people who find themselves both within the sector you wish to attain, or related to individuals which can be. I tagged everybody who since beginning the enterprise has invested, or has raised funding themselves. As a result of all of them could have related networks.

Lesson 1 — Shapes Promote

It doesn’t matter what the graph exhibits, simply the form of it. It offers an immediate emotional response. We see the Covid stats going up, we panic, we see them happening, we chill out. Can we have a look at the numbers and what they symbolize? Not often. It’s the identical right here, present a horny curve, persons are going to get excited.

Lesson 2 — Don’t Ask

The second you ask for cash, the tables flip, you lose the ability. As an alternative, make them come to you. Feed that FOMO they usually’ll begin reaching out.

Lesson 3 — Put in The Groundwork

The chance of 1 put up getting $1M is, effectively, one in one million. I used to be extraordinarily fortunate, I do know this. However I made myself extra prone to be fortunate by placing within the groundwork first. I grew my LinkedIn neighborhood, I commented on different individuals’s posts so they’re prone to reciprocate. Your profile could be the making of your enterprise. Make investments time and vitality into rising it and your possibilities of being fortunate can be exponentially elevated.

And eventually, right here’s the put up.

A number of stats (on the level of elevating):

  • 99 Likes
  • 26 Feedback
  • 9,866 Views

However these stats are largely meaningless.

The stats that matter:

  • 5 chilly DMs from buyers
  • 1 deal closed
  • $1.3M raised

The way it began…

The way it completed…

Pen drop.

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