Contributed by Tom Bemiller (EO Philadelphia), founder and CEO of The Aureus Group, which serves because the administration firm for 3 auto physique retailers with the purpose of Repairing the Restore® Course of. We requested Tom about his entrepreneurial journey. Right here’s what he shared:
My entrepreneurial journey started after I was eight years previous: I began doing yard work for neighbors as a result of I desperately wished a Nintendo. I grew it into a good landscaping enterprise as an adolescent.
In faculty, I obtained my diploma in pre-med however determined to not go to medical faculty after commencement. I moved again dwelling. Whereas I discovered what to do with my life, I began serving to a buddy who owned an auto physique store with particular initiatives.
Establish the chance
Over six years, my position expanded into store supervisor and director of operations. Unintentional publicity to the auto physique business opened my eyes to only how terrible the business is. I noticed a big alternative to enhance it. When the plan to take over my buddy’s enterprise fell via in 2012, I began Aureus Auto Physique (which is now The Aureus Group).
I began my very own firm to create a greater atmosphere and course of for fixing automobiles as a result of I spotted that virtually all people within the enterprise was pissed off, drained and crushed down. As an business, auto restore severely lacks management, which creates terrible work environments. A foul worker expertise interprets instantly into poor buyer experiences, so it’s no shock that everyone hates getting their automobile fastened.
Our purpose is to vary that complete dynamic. We name it Repairing the Restore® Course of.
I knew that if I may enhance the restore expertise for the folks doing the repairs, it will translate into a greater restore expertise for car homeowners. Now, 15 years later, I’m nonetheless at it —as a result of there’s nonetheless a lot alternative to get higher.
Enhance the atmosphere to profit all stakeholders
I’m not a “automobile man.” I’ve by no means fastened them, I don’t race them—I don’t even personal a automobile!
At The Aureus Group, it’s not about fixing automobiles; it’s about fixing the best way we repair automobiles. Our goal is to Restore the Restore Course of:
- We’ve created a greater atmosphere—our retailers are organized and clear, there’s no animosity or baloney, and we respect one another as we work collectively to search out higher methods of doing issues.
- We wish to create the quickest course of for restoring autos to pre-loss situation. Different retailers may reduce corners on the standard of repairs to go quicker, however we’re not keen to jeopardize security.
- We intention to create a clear, quick and simple course of for customers to get autos repaired after an accident.
- We consider that we are able to enhance the restore expertise for all events—teammates, clients and stakeholders.
Rent like-minded folks
Probably the most shocking issues that I’ve encountered whereas Repairing the Restore Course of is that not everybody needs to make issues higher. Personally, after I see one thing that’s inefficient or doesn’t work nicely, I immediately begin pondering of how to make it higher. Not everybody does that.
I wasted a variety of time and vitality hiring folks and anticipating them to wish to take part in course of enchancment efforts. I realized that some individuals are fairly pleased with the established order, some individuals are afraid of change, and others simply don’t care. I’m a lot better now at discovering individuals who consider issues might be higher, those that consider work doesn’t must suck, and wish to take part in making it higher. Every thing will get higher after we are working in direction of frequent objectives.
Becoming a member of EO in 2018 was life-saving—or ought to I say “business-saving!” I understand now how little I knew after I began out a decade in the past; I used to be good at working physique retailers however I knew nothing about constructing an organization. After I joined EO, I used to be welcomed into a completely superb Discussion board. The training alternatives, together with the Entrepreneurial Masters Program at MIT, are nothing in need of extraordinary. And on high of all that, I now have a worldwide community of enterprise leaders that I regularly faucet into for assist. EO has additionally given me a way of group, a way of belonging, one thing that I used to be lacking for many of my life.
By no means cease enhancing
The pandemic years had been robust for the auto restore business, however we’re very enthusiastic about what’s coming down the pike for us. We’re anticipating 100+ % development this yr, as clients and insurance coverage corporations are seeing the worth of working with us.
However we’re simply getting began. I consider that we are able to cut back restore instances by as much as 75 % of the place they’re now. We’re going “all-in” on Lean Ideas, which align completely with our tradition. I consider we may help folks obtain their profession and life objectives. We’re launching a expertise growth program this yr with a watch on creating alternatives for our folks to enhance and advance. And, I consider in sharing the wealth; we’re exploring avenues to create possession alternatives for our teammates.
Our purpose is to be one of the best firm to work for within the business. Which means we would be the greatest firm at creating folks each professionally and personally and one of the best at fixing automobiles — so our staff can really feel happy with their exhausting work and go dwelling comfortable on the finish of every day. I do know that if we are able to enhance the worker expertise, we may even, by default, enhance the client expertise—and that’s what we’re all about.