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The best way to promote your online business: Planning the exit technique

Most individuals begin a enterprise with out an exit technique. Abruptly they get up and realise it’s most likely their greatest asset, maybe after their dwelling however what are their choices? Go it on to a member of the family (could be difficult) or promote and reap the rewards.

I’ll break up the query in two elements:

Planning the exit technique

The earlier you begin planning an exit technique the extra worth you’ll get and the faster the sale once you truly promote it.

There’s far more to the worth of a enterprise than merely EBITDAR (earnings earlier than curiosity, taxes, depreciation, amortization and restructuring/hire), which is usually banded about.

These are the drivers to a greater enterprise worth that you would be able to plan to implement or enhance.


As simply talked about, it’s not simply how good your P+L and steadiness sheet look but in addition how good the reporting is. Do you obtain these necessary stories in a well timed, common approach?


The worth of inventory and gear. Have you ever acquired previous, redundant inventory? Is the gear updated and in good restore?

>See additionally: The best way to worth the goodwill


Is it location dependant? May it’s relocated? If you’re in leased premises, how lengthy is left on the lease? When you personal the premises are you going to retain the freehold and situation a brand new lease?

Methods and processes

How simple would it not be for somebody to take over the enterprise and truly run it? Are the methods and processes mapped out? Are you utilizing updated software program?


What proportion of turnover relies on one buyer, worker or provider? Are you able to cut back that dependence?

Money circulation

Does the enterprise swing between excessive money/no money? May you enhance the money place by charging a deposit or decreasing fee phrases?

Recurring income

Is there a proportion of income that is available in each month with out extra gross sales effort, equivalent to upkeep or service contracts?

Buyer satisfaction

Do you could have common, blissful prospects who would advocate you?

Price of entry to the market

For somebody to begin out would it not require a giant funding in capital gear?

Development potential

Are there new markets you may transfer into? Have you ever an inventory of lapsed earlier prospects who could possibly be marketed to? When your online business is on an up and rising it’s simpler to promote than one on the best way down.


How sturdy is your Distinctive Promoting Level in comparison with your rivals?

Lastly, it’s all about you…

How dependant is the enterprise on you being in the course of it? Will prospects, suppliers and employees solely speak to you? What occurs when you go on vacation? Can you alter this?

>See additionally: Valuing your online business on the market

The best way to promote the enterprise

The choices are a commerce sale or a sale to somebody new to your online business sector. In each cases, get a non-disclosure settlement (NDA) signed earlier than you get too far into negotiations.

Commerce sale

That is to somebody already working in your sector. It’s a a lot simpler, faster sale as they’re conscious of the great and dangerous within the sector already and don’t have to do time-consuming analysis. You might method your rivals your self and save on agent’s charges however watch out to not disclose an excessive amount of about your prospects and suppliers.

New to the sector

You have to to not solely present information on the enterprise but in addition information concerning the sector itself – how giant is the market? What’s the competitors like? and so on. In all probability greatest to enroll with a enterprise switch specialist.

Don’t take your foot off the gasoline…

It might probably take time to promote a enterprise, so have endurance and don’t “let your foot off the gasoline”. Hold shifting the enterprise ahead and don’t let up – this is essential as a way to maximise the sale value.

Simon Rigby is the principal of SME Help

Additional studying on exit technique

The best way to promote your small enterprise with out a dealer – Small Enterprise information



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